Project: MoMA HOME PAGE REDESIGN

I like this layout a lot, and I think George and Theresa will like it also.   The MoMA content management solution will need modification to maintain the additional text on the home page.  But the page does use existing graphic content as the client prefers. The opening animation can still be played without changes.  The subsequent ongoing slide-show animation needs to be resized to display only in the upper left hand corner -this pair of slide shows is very effective in previewing all the museum’s exhibits.

Almost all type in the new page would consist of live links.  But I would leave it black.   The text on the right hand column replaces the assorted menu items on the current MoMA home page.   The text under the graphic could contain live links to information about the exhibits.   The Sitemap and Calendar text on the left hand column under the graphic would link to the sitemap and calendar for MoMA.

In the next pass I need to add “buy tickets”, a link I missed in the first pass.  I think I’ll add it under “SHOP” on the right, and – perhaps – also in the left hand column under the graphic.

Project: MoMA HOME PAGE REDESIGN

This is my first pass at a redesigned MoMA home page

Project: MoMA HOME PAGE REDESIGN

First Post

Theresa and George have similar interactivity requirements. They have in common that they have little time for the internet, and require straightforward interactivity. George: “I still have trouble finding the information I need”, Theresa: “I like websites that are easy to navigate and I can find what I need fast”. The designer, Heather, will be interested in the MoMA site whether or not the home page pleases her, because she is a designer. Consequently I propose to give a lower weight to her needs in this case.  I’m also giving Heather a lower weight because she has less disposable income and therefore she is less able to afford membership fees. I checked the web sites visited by the three persona, but those sites gave me more information about the interests of the three people than their preferences in web design. I’m going with my gut feeling conclusion that is stated above.

I find the current MoMA home page suits neither Theresa’s no George’s needs. The interactivity is too prominent and the links on the page. The links are not grouped optimally for those customers. The current design will be attractive to Heather only. My goal is to make the new home page much more straightforward with minimal sacrifice to interactivity.

I believe this can be done by

(1) consolidating the interactivity in a limited section of the browser window – taking up less than 1/3 of the entire window (right now it takes up the entire window),

(2) Consolidating the menus and links in a common portion of the window, so the user doesn’t need to search all over to find them, and

(3) Consolidating the news items in a portion of the window, so they are easy to identify, and separated from the interactive display.

Based on those principles, I’m going to proceed to redesign the page, and present that redesign in my next post.

Hello Graphic Design 67!

Hello. This blog is for the Web Design 3 class at Santa Monica College, Spring 2010. This blog is required to communicate Web design information to my classroom design team.